In recent years, outsourcing digital marketing services offshore has become an increasingly popular trend. One of the most sought-after locations for outsourcing digital marketing services is Pakistan, a country with a rapidly growing digital industry. In this blog post, we will explore what outsourced digital marketing is, why businesses outsource digital marketing services offshore, the job roles that are usually outsourced in digital marketing, and the benefits of outsourcing digital marketing services to Pakistan.
What is outsourced digital marketing?
Outsourced digital marketing refers to the process of hiring a third-party company or individual to handle your digital marketing needs. This can include a range of services, such as social media management, pay-per-click (PPC) advertising, content marketing, email marketing, and more. Outsourcing digital marketing services can be a cost-effective way to get access to a team of experts without having to invest in the infrastructure and resources required to build an in-house team.
Why do businesses outsource digital marketing services offshore?
There are several reasons why businesses choose to outsource their digital marketing services offshore, including:
- Cost savings: One of the main reasons businesses outsource their digital marketing services offshore is to reduce costs. Offshore companies often have lower labor costs, which can translate into significant savings for businesses.
- Access to a larger talent pool: Outsourcing to countries like Pakistan provides access to a larger talent pool, allowing businesses to find experts in digital marketing who may not be available locally.
- Focus on core business functions: Outsourcing digital marketing services can free up resources and allow businesses to focus on their core competencies.
- Scalability: Outsourcing digital marketing services allows businesses to scale their marketing efforts up or down depending on their needs.
What job roles are usually outsourced in digital marketing?
Several job roles are commonly outsourced in digital marketing, including:
- Social media managers: Social media managers are responsible for managing a company’s social media presence, including creating and scheduling posts, responding to comments and messages, and tracking social media metrics.
- Content creators: Content creators are responsible for creating engaging content that resonates with their target audience. This can include blog posts, infographics, videos, and more.
- PPC specialists: PPC specialists manage pay-per-click advertising campaigns on platforms like Google Ads and Facebook Ads, with the goal of driving traffic and conversions.
Benefits of outsourcing digital marketing services to Pakistan
Outsourcing digital marketing services to Pakistan can offer several benefits, including:
- Access to a large talent pool: Pakistan has a young, educated, and tech-savvy workforce, making it an ideal location for outsourcing digital marketing services.
- Cost savings: As mentioned earlier, outsourcing to Pakistan can result in significant cost savings compared to hiring an in-house team.
- Quality services: Pakistan has a growing reputation for delivering high-quality digital marketing services. Many Pakistani digital marketing agencies have a strong track record of delivering results for their clients.
- Time zone advantage: Pakistan is in a time zone that allows for easy collaboration with businesses in Europe, the Middle East, and Asia. One more benefit of outsourcing to USA and Australia from Pakistan in terms of time zones is the ability to provide 24/7 customer service or support. Due to the time difference between Pakistan and these countries, when it’s daytime in Pakistan, it’s nighttime in USA and Australia. This means businesses can assign tasks to their teams in Pakistan during the daytime. Additionally, Pakistan can provide both services during the day and night, as night-time call centre services are a popular and high-demand business in the country. By implementing flexible working hours or shift-based work schedules, companies in Pakistan can provide services to clients and customers in different time zones, further increasing their capacity to serve global markets.
Outsourcing digital marketing services to Pakistan can provide businesses with access to a talented and cost-effective workforce, allowing them to focus on their core competencies and grow their business. By outsourcing digital marketing services offshore, businesses can also benefit from the flexibility and scalability of their marketing efforts. Whether you need social media management, content creation, or PPC advertising, outsourcing your digital marketing services to Pakistan could be a smart move for your business.